From time to time, internet marketers have claimed that to do business in the World Wide Web, you’d need your own website. Your own website, they say, is your headquarters in cyberspace. It’s your very own digital store where you could lead potential customers and where you offer the products you have for sale.
Though it’s true that having your own website can greatly aid you in your quest to achieve success in the online field, a website is not the end all and be all of internet salesmanship, particularly in the line of affiliate marketing. Yes, you could make a living online as an affiliate even if you do not have the benefit of your own website!
How is this possible? How can this be done? Read on, dear friend, as we discuss alternative strategies that will allows you to make the most out of your affiliate marketing campaigns without having your own webpage on the net.
Affiliate marketing is a program whereby the affiliate can earn some generous commissions for every successful sale they manage to refer to the affiliate merchant. The affiliate’s task is merely to pre-sell the affiliate merchant’s goods. The sales page, the payment processing, the digital delivery, and post sales services shall be the responsibilities of the affiliate merchant.
The affiliate only has to refer people to the affiliate merchant’s sales page. This can be done by making people click on the affiliate links exclusively provided for the affiliate. Now, these affiliate links are very important. They are like the markers for the affiliate program. They will tell the system that a visitor was actually referred by the appropriate affiliate.
Marketing the affiliate merchant’s goods without the benefit of a website entails marketing the affiliate links in a variety of channels that would serve the affiliate in lieu of a website of his own. This can be done through the following techniques:
• Article marketing. We all know how powerful affiliate marketing can be in link building campaigns. But instead of providing for links to your own website, you could provide your affiliate links instead. Article directories allow you a resource box per submission, where you could tell your readers about yourself as well as leave a link of your choice. Now, you have to remember that some article directories do not allow affiliate links in the bodies of the articles themselves, but affiliate links are perfectly allowed in the resource box. Great places to start your article marketing campaign are www.ezinearticles.com , www.goarticles.com and www.isnare.com .
• Forum marketing. Online communities, or forums, are likewise great channels where you could promote your affiliate links. Membership in pHp 2.0 based forums gives you a signature box where you could advertise your links. Use this to advertise your affiliate links. For every post you will make, your signature box would appear. Post a thousand messages, and you’ll have a thousand pages advertising your affiliate links! Want to know the forums which are relevant to the subject serviced by the affiliate products you’re promoting? Simply use google to find the appropriate online community by typing "your niche+forum".
• Advertise in eZines. This may cost you some cash, as many eZines charge for advertising space. Nonetheless, you could expose your affiliate links to highly targeted prospects using this approach. Imagine if the eZine has a list of 10,000 people. You’d immediately be able to reach 10,000 quality leads with one advertisement. Again, you don’t need a website. Simply use your affiliate link in your ads.
The absence of your own website is never a bar to online success. Most of the strategies we have discussed here can be accomplished without spending a single cent. If you do not have the financial resources to register a domain or to subscribe to a web hosting service, you could still achieve success with affiliate marketing. Joining an affiliate program is free. Promoting your affiliate links can likewise be availed of without any charges. Good luck!
Friday, September 19, 2008
Sunday, July 6, 2008
How To Broker JV Deals For Great Profit
Let’s try this hypothetical scenario. Supposing you’re in this position:
1. You don’t have a single cent in your account.
2. You don’t have enough marketing skills to catapult a digital product to the height of prominence.
3. You don’t have a mailing list composed of hundreds, if not thousands, of potential customers.
4. You don’t have any money – at all – to fund the creation and promotion of a digital product online.
5. You don’t have the brand name that commands credibility and immediately increases consumer confidence.
Should you give up on internet marketing? Should you walk away from the potentials of making tons of cash online?
The uninitiated will say, any of the scenarios above – and more so all of them combined – would be enough to make you surrender the dream of making it big online. But what do these people know? Their imaginations are limited. Their fears are doing all the talking.
You shouldn’t be one of them. You shouldn’t lose hope.
All you need is an IDEA.
Yes, an IDEA.
Just one great idea can lead you to an online goldmine, and potentially, a windfall of profits that could come your way.
How can this be done when you don’t have the resources, financial or otherwise, to see your idea into actuality?
Have you heard about joint ventures (JV), dear friend?
Joint ventures are partnerships between online marketers who will pull their resources together for the success of one project. For example, they could promote one product in all of their mailing lists for maximum exposure. Or they could chip in their own products for one mega-package to increase its value and its salability. They could promote this in their respective mailing lists with a system that would allow the members of each list to subscribe in the mailing list of the other members. The effects of this could be long term.
Joint venture partners usually employ some sort of profit sharing scheme which they will agree on beforehand, so that each partner would know how much his share of the pie will be.
Joint ventures are encouraging options for any online businessman for the following reasons:
• They could trim down the expenses since they will be pooling their resources together.
• They could minimize the losses, if ever, since a lot of them would bear the same.
• They could promote the project to a wider audience through their combined number of subscribers.
• Less renowned personalities can piggyback on the credible names of their more popular partners. This is great for branding purposes and for winning consumer confidence.
• Much can be learned from one another, especially from the more experienced partners.
So, given the scenarios in the first part of this article, where could you fit in with a joint venture?
Well, if you have a great idea, you could become a JV broker. JV brokering is one of the few online opportunities that would help you garner a lot of profit without having to invest a single cent… for as long as you have the right connections.
If you have befriended established online marketers, or if you know how to contact them the right way, then JV brokering may be the option perfect for you. All you need, as we have mentioned earlier, is an idea. It may be your own idea, or someone else’s idea and you’d want to help him make it a reality.
With this idea, you could create a proposal. This proposal is what you will present to the prospective JV partners you’d want to pool together. If you proposal is viable and profitable, then there is no reason why your prospects would say no.
How will you get paid? You could be paid directly based on a rate you have stated beforehand, or you could be paid via the profit sharing scheme that the partners would decide on. Either way, you’ll get a piece of a pie.
Not bad for someone who only started with plan, right?
1. You don’t have a single cent in your account.
2. You don’t have enough marketing skills to catapult a digital product to the height of prominence.
3. You don’t have a mailing list composed of hundreds, if not thousands, of potential customers.
4. You don’t have any money – at all – to fund the creation and promotion of a digital product online.
5. You don’t have the brand name that commands credibility and immediately increases consumer confidence.
Should you give up on internet marketing? Should you walk away from the potentials of making tons of cash online?
The uninitiated will say, any of the scenarios above – and more so all of them combined – would be enough to make you surrender the dream of making it big online. But what do these people know? Their imaginations are limited. Their fears are doing all the talking.
You shouldn’t be one of them. You shouldn’t lose hope.
All you need is an IDEA.
Yes, an IDEA.
Just one great idea can lead you to an online goldmine, and potentially, a windfall of profits that could come your way.
How can this be done when you don’t have the resources, financial or otherwise, to see your idea into actuality?
Have you heard about joint ventures (JV), dear friend?
Joint ventures are partnerships between online marketers who will pull their resources together for the success of one project. For example, they could promote one product in all of their mailing lists for maximum exposure. Or they could chip in their own products for one mega-package to increase its value and its salability. They could promote this in their respective mailing lists with a system that would allow the members of each list to subscribe in the mailing list of the other members. The effects of this could be long term.
Joint venture partners usually employ some sort of profit sharing scheme which they will agree on beforehand, so that each partner would know how much his share of the pie will be.
Joint ventures are encouraging options for any online businessman for the following reasons:
• They could trim down the expenses since they will be pooling their resources together.
• They could minimize the losses, if ever, since a lot of them would bear the same.
• They could promote the project to a wider audience through their combined number of subscribers.
• Less renowned personalities can piggyback on the credible names of their more popular partners. This is great for branding purposes and for winning consumer confidence.
• Much can be learned from one another, especially from the more experienced partners.
So, given the scenarios in the first part of this article, where could you fit in with a joint venture?
Well, if you have a great idea, you could become a JV broker. JV brokering is one of the few online opportunities that would help you garner a lot of profit without having to invest a single cent… for as long as you have the right connections.
If you have befriended established online marketers, or if you know how to contact them the right way, then JV brokering may be the option perfect for you. All you need, as we have mentioned earlier, is an idea. It may be your own idea, or someone else’s idea and you’d want to help him make it a reality.
With this idea, you could create a proposal. This proposal is what you will present to the prospective JV partners you’d want to pool together. If you proposal is viable and profitable, then there is no reason why your prospects would say no.
How will you get paid? You could be paid directly based on a rate you have stated beforehand, or you could be paid via the profit sharing scheme that the partners would decide on. Either way, you’ll get a piece of a pie.
Not bad for someone who only started with plan, right?
Tuesday, May 27, 2008
The Best Resale Rights Offers - How Do You Locate Them?
Resale rights are quite popular these days. They have become great alternatives to actually creating your own products. You won’t have to spend time, money and efforts in preparing some products to sell. And since these resale rights products will be sold to quite a number of people, the cost of purchasing the same can be kept at a minimum.
But not all resale rights products are built alike. Some are simply better than others. When you want to dabble in the potentially rewarding world of resale rights marketing, you have to consider some things in order to secure the best deal for your needs and expectations. Let’s take a look at the factors you have to look out for to guarantee success with resale rights offers.
• Be on the lookout for products with resale rights that are being offered fresh, meaning, they have never been sold anywhere else before. A lot of online marketers are interested with product creation alone. They’d rather leave the marketing aspect of the business to their customers. These people churn out products and sell the same with resale rights. It is how they do business. And since these products will be fresh, the market will respond to them quite well.
• Be on the lookout for products with resale rights that are still at the peak of their market life. These are products that are still experiencing good sales. The market has yet to be saturated with these items, and there is a lot of room for you to market the same to the aforementioned audience.
• Be on the lookout for products with resale rights that will be sold to a limited number of people. Remember, each purchaser of the resale rights to a particular product would be your competitor. You’d want to have as little competition as possible. A product with resale rights that is sold to 100 people would limit its profitability. A product that is sold to 20 or less people would be perfect, as there is enough room in any given market for all players to earn some profit.
• Be on the lookout for products that offer private label rights as well. Private label rights would allow you to alter the said works, and even name yourself as the author. Purchase two or more similar products with private label rights and you could mix and match their contents to come up with a totally new work that can be marketed as something fresh and innovative.
• If you’re on a tight budget, then try to find products with resale rights that are at the tail end of their shelf life. These products should be selling at bargain prices, given the fact that there is little room in the market to sell the same. How could you earn from them, then? Well, you could choose to offer them for free to attract the attention of potential leads for your other products. Or, you could offer a unique selling proposition and support the said product with a battalion of bonuses that cannot be found in other offers. This would make your package an irresistible option for your target audience. Or you may even use such products as bonuses to jack up the value of the other products you will be selling.
The bottom line is, with the right resale rights product, you could potentially earn substantial income. It’s just a matter of finding the most favorable deal for you, and with the tips we have discussed above, there is no doubt that you will be able to procure the best possible deal for your business.
But not all resale rights products are built alike. Some are simply better than others. When you want to dabble in the potentially rewarding world of resale rights marketing, you have to consider some things in order to secure the best deal for your needs and expectations. Let’s take a look at the factors you have to look out for to guarantee success with resale rights offers.
• Be on the lookout for products with resale rights that are being offered fresh, meaning, they have never been sold anywhere else before. A lot of online marketers are interested with product creation alone. They’d rather leave the marketing aspect of the business to their customers. These people churn out products and sell the same with resale rights. It is how they do business. And since these products will be fresh, the market will respond to them quite well.
• Be on the lookout for products with resale rights that are still at the peak of their market life. These are products that are still experiencing good sales. The market has yet to be saturated with these items, and there is a lot of room for you to market the same to the aforementioned audience.
• Be on the lookout for products with resale rights that will be sold to a limited number of people. Remember, each purchaser of the resale rights to a particular product would be your competitor. You’d want to have as little competition as possible. A product with resale rights that is sold to 100 people would limit its profitability. A product that is sold to 20 or less people would be perfect, as there is enough room in any given market for all players to earn some profit.
• Be on the lookout for products that offer private label rights as well. Private label rights would allow you to alter the said works, and even name yourself as the author. Purchase two or more similar products with private label rights and you could mix and match their contents to come up with a totally new work that can be marketed as something fresh and innovative.
• If you’re on a tight budget, then try to find products with resale rights that are at the tail end of their shelf life. These products should be selling at bargain prices, given the fact that there is little room in the market to sell the same. How could you earn from them, then? Well, you could choose to offer them for free to attract the attention of potential leads for your other products. Or, you could offer a unique selling proposition and support the said product with a battalion of bonuses that cannot be found in other offers. This would make your package an irresistible option for your target audience. Or you may even use such products as bonuses to jack up the value of the other products you will be selling.
The bottom line is, with the right resale rights product, you could potentially earn substantial income. It’s just a matter of finding the most favorable deal for you, and with the tips we have discussed above, there is no doubt that you will be able to procure the best possible deal for your business.
Sunday, March 9, 2008
How Ebay Sellers Avoid The Auction Scams?
Are you an eBay seller? If you have been conducting your business in this widely popular online auction site, then chances are, you would’ve experienced some fraudulent activities perpetrated against your enterprise. Scam artists are everywhere, it seems, and the sheer anonymity provided by the World Wide Web makes the virtual world a paradise for all sorts of unscrupulous folks.
Condemning them is one thing. But you do need to positively act on the real perils of getting scammed. You have take some precautionary steps and adjust the way you operate your online business to minimize, if not completely eliminate, the risks that these scam artists present.
Let’s enumerate the more famous, or should we say infamous, of these eBay scams and discuss some ways by which you could avoid them.
• Bid shielding. Bid shielding greatly compromises the profit you could derive from your auctions. Bid shielding occurs when a bidder uses two eBay accounts. One account would bid a low price for your auction. The other account would bid a very high price for the same, thus dissuading other people from competing for the same item. When the bidding period nears its end, the second account would withdraw his bid, leaving the first account to win the item at a very low price. Bid shielding gravely jeopardizes the integrity of eBay itself. This is why the site promptly acts on any reports about possible occurrences of this scam. Pinpointing possible bid shielding is quite easy. If the current bid is grossly higher than the most recent bid, then bid shielding is probably in operation. Report it immediately to eBay, so that they could conduct an investigation while the auction is ongoing. Additionally, add a disclaimer on your auction, allowing you to cancel any winning bid whenever bid shielding is apparent.
• Bad checks. If you will take checks as payment for your auction, then you will have to live with the danger of encountering checks that would eventually bounce because of lack of funds. The solution to this scam is simpler than the rest. Do not ship your items until the checks you received have cleared. It’s the most prudent course to take. Add a notice in your auction that payments made through checks would have to clear before the items can be delivered. This would serve as due earning for your bidders that they would have to wait longer for the auctions they have won.
• Stolen payment information. Credit card fraud is rampant these days, what with new hacking technology and the abundance of spyware all over the internet. A winning bidder may pay you trough a credit card which is not his. He’ll ask you to ship the item to a P.O. box. Once the item is delivered, he’ll then close the P.O. box address to cover his tracks. And you’re left with no means to retrieve what you have lost. The best way to protect yourself against credit card fraud is to require payment from confirmed addresses only. Since PayPal accepts credit card payments, you could easily inquire from the service if a payee has entered a verifiable address. You have the option to cancel the bid of someone who’s not paying with a confirmed address.
• Drop shipping scams. There is no denying the popularity of drop shippers in the eBay business. Everyone, and I do mean EVERYONE, wants to contact a drop shipper to increase his eBay offerings and profit. Some “enterprising” individuals have started to offer a list of drop shippers in eBay itself, as one of the many auctions in its pages. But eBay warned against these lists. 99% of them, according to eBay, would be filled with junk details like broken links, outdated information, and even fabricated entities. The solution? Do not purchase these lists. Look for your own drop shipper. You’d realize that finding one would only entail a little research of your own.
For many of us, eBay offers great income streams that serve us well. We must strive to protect the opportunity we have been given by being vigilant against scams and combating them through the implementation of precautionary measures for our every auction.
Condemning them is one thing. But you do need to positively act on the real perils of getting scammed. You have take some precautionary steps and adjust the way you operate your online business to minimize, if not completely eliminate, the risks that these scam artists present.
Let’s enumerate the more famous, or should we say infamous, of these eBay scams and discuss some ways by which you could avoid them.
• Bid shielding. Bid shielding greatly compromises the profit you could derive from your auctions. Bid shielding occurs when a bidder uses two eBay accounts. One account would bid a low price for your auction. The other account would bid a very high price for the same, thus dissuading other people from competing for the same item. When the bidding period nears its end, the second account would withdraw his bid, leaving the first account to win the item at a very low price. Bid shielding gravely jeopardizes the integrity of eBay itself. This is why the site promptly acts on any reports about possible occurrences of this scam. Pinpointing possible bid shielding is quite easy. If the current bid is grossly higher than the most recent bid, then bid shielding is probably in operation. Report it immediately to eBay, so that they could conduct an investigation while the auction is ongoing. Additionally, add a disclaimer on your auction, allowing you to cancel any winning bid whenever bid shielding is apparent.
• Bad checks. If you will take checks as payment for your auction, then you will have to live with the danger of encountering checks that would eventually bounce because of lack of funds. The solution to this scam is simpler than the rest. Do not ship your items until the checks you received have cleared. It’s the most prudent course to take. Add a notice in your auction that payments made through checks would have to clear before the items can be delivered. This would serve as due earning for your bidders that they would have to wait longer for the auctions they have won.
• Stolen payment information. Credit card fraud is rampant these days, what with new hacking technology and the abundance of spyware all over the internet. A winning bidder may pay you trough a credit card which is not his. He’ll ask you to ship the item to a P.O. box. Once the item is delivered, he’ll then close the P.O. box address to cover his tracks. And you’re left with no means to retrieve what you have lost. The best way to protect yourself against credit card fraud is to require payment from confirmed addresses only. Since PayPal accepts credit card payments, you could easily inquire from the service if a payee has entered a verifiable address. You have the option to cancel the bid of someone who’s not paying with a confirmed address.
• Drop shipping scams. There is no denying the popularity of drop shippers in the eBay business. Everyone, and I do mean EVERYONE, wants to contact a drop shipper to increase his eBay offerings and profit. Some “enterprising” individuals have started to offer a list of drop shippers in eBay itself, as one of the many auctions in its pages. But eBay warned against these lists. 99% of them, according to eBay, would be filled with junk details like broken links, outdated information, and even fabricated entities. The solution? Do not purchase these lists. Look for your own drop shipper. You’d realize that finding one would only entail a little research of your own.
For many of us, eBay offers great income streams that serve us well. We must strive to protect the opportunity we have been given by being vigilant against scams and combating them through the implementation of precautionary measures for our every auction.
Sunday, March 2, 2008
Understanding Blog And Ping Combo - Part Two
It’s About RSS As Well
Blogs produce RSS feeds. RSS stands for Real Simple Syndication, a technology that would allow you to broadcast any changes on your blog to subscribed systems. This is actually the heart of the blog-ping combo. You have to learn how to syndicate your RSS feeds.
If you’re using blogger, it’s easy. Take your blog’s URL. For example, it is:
www.thisisyourblog.blogspot.com
Now, all you have to do is to add the extension atom.xml. So, it should appear like this:
www.thisisyourblog.blogspot.com/atom.xml
This is the URL of your RSS feeds.
Now you need an RSS aggregator somewhere which could pick up your RSS feeds. Preferably, it is a website that can be easily crawled by search engine spiders. The perfect spot for this is www.my.yahoo.com . Simply create a Yahoo account, then go to the said page. Find the ADD RSS button, then press on the same. Then paste the URL of your RSS feeds.
Every time you’d update your blog, RSS feeds would be generated and displayed in www.my.yahoo.com .
Now It’s Time To The Ping
Once your www.my.yahoo.com is set up, every time you’d post a new entry on your blog, you’ll have to go to www.pingomatic.com . Fill up the appropriate fields, then submit. This will inform a lot of blog directories that your blog has new entries. And this would drive the search engine spiders on a feeding frenzy. It’ll be a reminder for them to check out your blog come the next relevant query.
Again, you have to do this every time you will post a new entry. No exceptions!
How powerful is the blog-ping combo?
Your new website will get indexed in Yahoo within 5 days. This is guaranteed! And with Yahoo picking up your website, and with www.blogger.com being owned by Google, it wouldn’t be long until the world’s most widely used search engine would index your new website as well.
And if the blog-ping combo could do this for new websites, just think of the possibilities it could provide for older ones. Fantastic, isn’t it?
Blogs produce RSS feeds. RSS stands for Real Simple Syndication, a technology that would allow you to broadcast any changes on your blog to subscribed systems. This is actually the heart of the blog-ping combo. You have to learn how to syndicate your RSS feeds.
If you’re using blogger, it’s easy. Take your blog’s URL. For example, it is:
www.thisisyourblog.blogspot.com
Now, all you have to do is to add the extension atom.xml. So, it should appear like this:
www.thisisyourblog.blogspot.com/atom.xml
This is the URL of your RSS feeds.
Now you need an RSS aggregator somewhere which could pick up your RSS feeds. Preferably, it is a website that can be easily crawled by search engine spiders. The perfect spot for this is www.my.yahoo.com . Simply create a Yahoo account, then go to the said page. Find the ADD RSS button, then press on the same. Then paste the URL of your RSS feeds.
Every time you’d update your blog, RSS feeds would be generated and displayed in www.my.yahoo.com .
Now It’s Time To The Ping
Once your www.my.yahoo.com is set up, every time you’d post a new entry on your blog, you’ll have to go to www.pingomatic.com . Fill up the appropriate fields, then submit. This will inform a lot of blog directories that your blog has new entries. And this would drive the search engine spiders on a feeding frenzy. It’ll be a reminder for them to check out your blog come the next relevant query.
Again, you have to do this every time you will post a new entry. No exceptions!
How powerful is the blog-ping combo?
Your new website will get indexed in Yahoo within 5 days. This is guaranteed! And with Yahoo picking up your website, and with www.blogger.com being owned by Google, it wouldn’t be long until the world’s most widely used search engine would index your new website as well.
And if the blog-ping combo could do this for new websites, just think of the possibilities it could provide for older ones. Fantastic, isn’t it?
Sunday, February 24, 2008
Understanding Blog And Ping Combo - Part One
You may have a new website you want to get indexed with the various search engines at the soonest possible time. Or you may have an existing website which you want to position well in the search engine results. Or you may have a good performing website which you want to remain competitive. Whatever your reason may be, you’re sure to benefit from the blog and ping combo.
Now, you may have heard or read about this before, but your never realized how it works. Or this may be the first time you have been acquainted with this surefire technique. Regardless, much can be learned from this article as we discuss the basics and the mechanics of the blog and ping strategy.
It All Starts With A Blog
Web logs, or blogs as people have fondly referred to them in recent years, were originally designed for social purposes. People used it as online diaries where they could post their thoughts, the events of their days, their secret desires and the likes. But blogs possessed some very special qualities that internet marketers found hard to dismiss.
• Blogs figure prominently in search engine results. The first few pages of some queries would yield many blogs occupying premium spots.
• Blogs are basically free web publishing tools. A little tweaking and it could become a website of its own.
• Blogs are easy to update. Just press EDIT or PUBLISH and you’d have new content in a flash. No need to change the source code. The system will easily take care of that.
• Blogs have their own communities. Bloggers often link with one another. This is a level of connectivity that is pretty hard to come by in other mediums.
Hence, online businessmen started using blogs for marketing purposes.
The strategy goes like this:
1. Create a blog dedicated to the subject your main website is catering to. Preferably, you should create an account with www.blogger.com , because this service is owned by Google, the most widely used search engine in the World Wide Web.
2. Post regularly, and include a link to your website in majority of your messages. Also include your links with popular keywords as anchor texts.
3. Include a link to your own website on the navigation bar.
4. Just to emphasize – you have to post REGULARLY. This means at least every other day. No sweat, though. Short posts of 200 words in length would be enough.
Now, you may have heard or read about this before, but your never realized how it works. Or this may be the first time you have been acquainted with this surefire technique. Regardless, much can be learned from this article as we discuss the basics and the mechanics of the blog and ping strategy.
It All Starts With A Blog
Web logs, or blogs as people have fondly referred to them in recent years, were originally designed for social purposes. People used it as online diaries where they could post their thoughts, the events of their days, their secret desires and the likes. But blogs possessed some very special qualities that internet marketers found hard to dismiss.
• Blogs figure prominently in search engine results. The first few pages of some queries would yield many blogs occupying premium spots.
• Blogs are basically free web publishing tools. A little tweaking and it could become a website of its own.
• Blogs are easy to update. Just press EDIT or PUBLISH and you’d have new content in a flash. No need to change the source code. The system will easily take care of that.
• Blogs have their own communities. Bloggers often link with one another. This is a level of connectivity that is pretty hard to come by in other mediums.
Hence, online businessmen started using blogs for marketing purposes.
The strategy goes like this:
1. Create a blog dedicated to the subject your main website is catering to. Preferably, you should create an account with www.blogger.com , because this service is owned by Google, the most widely used search engine in the World Wide Web.
2. Post regularly, and include a link to your website in majority of your messages. Also include your links with popular keywords as anchor texts.
3. Include a link to your own website on the navigation bar.
4. Just to emphasize – you have to post REGULARLY. This means at least every other day. No sweat, though. Short posts of 200 words in length would be enough.
Sunday, February 17, 2008
Podcasting Bandwagon - How To Get Into It?
There are more than 25 million owners of portable mp3 players in 2008. 29% of them have tried downloading and listening to podcasts at one point in time. We’re talking about 6,380,000 people who have been exposed to podcasts during a period when podcasting was just in its infancy.
These statistics alone will show you the vast potentials that can be found with the podcasting medium. As an online marketer, you’ll be able to reach a lot of people with downloadable podcasts. Not only this, but podcasting offers a slew of benefits that can only gain momentum in the coming months:
• People respond more to what they could hear rather than what they simply read.
• Podcasts offer a more exciting experience compared to conventional written works.
• Podcasts will attract prospects that you will normally fail to tap.
• Podcasts offer you more leeway in delivering your business message.
• Podcasts would give your business an instant boost in credibility, as people will get to listen to a real voice instead of having to read mere words.
The problem that many Internet marketers face when it comes to the prospect of creating podcasts is the seeming difficulty associated with their preparation. This is borne from simple unfamiliarity, however. The fact is, anyone – yes, ANYONE – can create their own podcasts without having to avail of special software programs for the same. Just follow the steps below:
1. Choose a subject.
2. Choose an engaging aspect of that subject, one which your target market would be interested to know about.
3. Prepare an outline detailing the important points you wish to discuss about the said subject.
4. Do some research, if necessary.
5. Prepare index cards which should contain some summaries of your points. You will refer to these to ensure uninterrupted recording that would streamline the process.
6. Attach a microphone to your computer. This is the only hardware you will need, aside from the PC terminal itself, of course.
7. Set up the Sound Recorder program that is bundled with your Windows operating system.
8. Begin recording.
9. Once you have finished your podcast, review the same using the Media Player which should also be bundled with your Windows operating system.
10. Enhance your podcast with the free tools that can be found at www.odeo.com/inbox .
11. If everything sounds well, convert your file into .mp3 format.
12. Use Microsoft Front Page to upload the file to your web server.
13. Include your podcast link in website repositories like www.podcastalley.com .
Just like that, you could have your own podcast ready to be downloaded. You would want to limit the length of your podcasts to 10 minutes per episode, however, so that the file size can be kept at a minimum. Additionally, you would want to serialize your podcasts into installments to capture the continuous interests of your listeners. They will then become your leads for some marketing purposes.
You could create podcasts for any topic you want. There is no limit, and each subject should command a healthy audience if the podcast is marketed correctly. Submitting the same to the websites we have mentioned above would be a start, but try to look for more avenues where you could promote your podcasts and you’re bound to reach more people in the process.
Afterwards, you could sit back, relax, enjoy all the benefits that podcasting can offer, and realize that yes, indeed, podcasting is as easy as 1-2-3.
These statistics alone will show you the vast potentials that can be found with the podcasting medium. As an online marketer, you’ll be able to reach a lot of people with downloadable podcasts. Not only this, but podcasting offers a slew of benefits that can only gain momentum in the coming months:
• People respond more to what they could hear rather than what they simply read.
• Podcasts offer a more exciting experience compared to conventional written works.
• Podcasts will attract prospects that you will normally fail to tap.
• Podcasts offer you more leeway in delivering your business message.
• Podcasts would give your business an instant boost in credibility, as people will get to listen to a real voice instead of having to read mere words.
The problem that many Internet marketers face when it comes to the prospect of creating podcasts is the seeming difficulty associated with their preparation. This is borne from simple unfamiliarity, however. The fact is, anyone – yes, ANYONE – can create their own podcasts without having to avail of special software programs for the same. Just follow the steps below:
1. Choose a subject.
2. Choose an engaging aspect of that subject, one which your target market would be interested to know about.
3. Prepare an outline detailing the important points you wish to discuss about the said subject.
4. Do some research, if necessary.
5. Prepare index cards which should contain some summaries of your points. You will refer to these to ensure uninterrupted recording that would streamline the process.
6. Attach a microphone to your computer. This is the only hardware you will need, aside from the PC terminal itself, of course.
7. Set up the Sound Recorder program that is bundled with your Windows operating system.
8. Begin recording.
9. Once you have finished your podcast, review the same using the Media Player which should also be bundled with your Windows operating system.
10. Enhance your podcast with the free tools that can be found at www.odeo.com/inbox .
11. If everything sounds well, convert your file into .mp3 format.
12. Use Microsoft Front Page to upload the file to your web server.
13. Include your podcast link in website repositories like www.podcastalley.com .
Just like that, you could have your own podcast ready to be downloaded. You would want to limit the length of your podcasts to 10 minutes per episode, however, so that the file size can be kept at a minimum. Additionally, you would want to serialize your podcasts into installments to capture the continuous interests of your listeners. They will then become your leads for some marketing purposes.
You could create podcasts for any topic you want. There is no limit, and each subject should command a healthy audience if the podcast is marketed correctly. Submitting the same to the websites we have mentioned above would be a start, but try to look for more avenues where you could promote your podcasts and you’re bound to reach more people in the process.
Afterwards, you could sit back, relax, enjoy all the benefits that podcasting can offer, and realize that yes, indeed, podcasting is as easy as 1-2-3.
Sunday, January 20, 2008
What You Need To Know About Off Page SEO
Search Engine Optimization, or SEO, is a science of sorts that would enable you to ensure a favorably prominent position for your website in search engine results pages (SERPs). And since 80% of your traffic would come from the search engines, SEO methods take on a critical importance in the success of your online endeavor.
There are two kinds of SEO, on page and off page. This article will tackle the latter.
Off page SEO is all about the things you could to get a high page rank (PR) for your website after it has already gone live. These are the things which you actually execute outside the pages of your website, hence the name of this type of SEO.
What are these steps?
Well, all of them are concerned with building your link popularity. Your link popularity represents the number of back links your website has. To check you website’s current link popularity, head over to www.linkpopularity.com and use the free tool that can be found there. The higher your link popularity, the higher your PR will be.
Building your link popularity involves increasing the number of websites that will link to yours. This is easier said than done. It’s not a matter of getting reciprocal links like “you link to me and I’ll link to yours.” Google, in particular, despise reciprocal linking. You have to get unilateral links to your website.
The best way to do this is by ensuring that you have unique, highly informative content. Really, this is the number one strategy to invite websites to link to yours. But your content in the realm of on page SEO, and it is assumed that you have made all efforts to ensure great content.
What are the other ways by which you could build your link popularity? Try the following techniques:
• Article marketing. There are thousands of article directories on the Internet. You could submit articles to these websites. For every submission, you will be allotted a resource box where you could introduce yourself and share a link to your website. Now, some of these article directories have high page ranks. If your articles are accepted, they will be included in their pages. Having a website with high PR linking to yours would go a long way in increasing your own page rank. Additionally, if you will submit just one article to a thousand directories, you’d have a thousand pages linking to your website! Sounds like a daunting task? There are article directory submission services available. Seek them out. For as low as $25, they could submit your articles to as many as 200 directories.
• Forum marketing. There are online communities dedicated to the subject that your website is serving. Seek them out, then join them. You’d be allotted a signature box, which would appear in your every post. In your signature box, you could leave a link to your website. Then post as many significant messages as you could. For every post you will make, you’d have a page linking to your website.
• Advertise at www.craigslist.com . Now here’s a novel strategy. The website www.craigslist.com is a well known classifieds website with a PR7 score. A PR7 score is rarely high! To have a link in a website like this would give a tremendous boost to your own website. Simply go to that site and choose the category that your pages belong to, then post your advertisement, with your link of course. It doesn’t matter that no one would get to read it. What matters is that the search engine spiders would find your website as they would come from a PR7 site.
• Look for partners who are willing to include your list in their pages. The easiest way to do this is to use the free tool at www.webconfs.com/backlink-builder.php .
• Try triangular linking. Google despises reciprocal linking, but triangular linking is one way of going around this limitation. Look for two or more webmasters who are willing to give it a shot. Webmaster A could post a link to Webmaster B’s website in his own pages. Webmaster B can post a link to Webmaster C’s website in his own pages. And webmaster C can post a link to Webmaster A’s website in his own pages. It may enforce the same principle as reciprocal linking, but the search engine spiders are not programmed to figure this out… yet.
There are two kinds of SEO, on page and off page. This article will tackle the latter.
Off page SEO is all about the things you could to get a high page rank (PR) for your website after it has already gone live. These are the things which you actually execute outside the pages of your website, hence the name of this type of SEO.
What are these steps?
Well, all of them are concerned with building your link popularity. Your link popularity represents the number of back links your website has. To check you website’s current link popularity, head over to www.linkpopularity.com and use the free tool that can be found there. The higher your link popularity, the higher your PR will be.
Building your link popularity involves increasing the number of websites that will link to yours. This is easier said than done. It’s not a matter of getting reciprocal links like “you link to me and I’ll link to yours.” Google, in particular, despise reciprocal linking. You have to get unilateral links to your website.
The best way to do this is by ensuring that you have unique, highly informative content. Really, this is the number one strategy to invite websites to link to yours. But your content in the realm of on page SEO, and it is assumed that you have made all efforts to ensure great content.
What are the other ways by which you could build your link popularity? Try the following techniques:
• Article marketing. There are thousands of article directories on the Internet. You could submit articles to these websites. For every submission, you will be allotted a resource box where you could introduce yourself and share a link to your website. Now, some of these article directories have high page ranks. If your articles are accepted, they will be included in their pages. Having a website with high PR linking to yours would go a long way in increasing your own page rank. Additionally, if you will submit just one article to a thousand directories, you’d have a thousand pages linking to your website! Sounds like a daunting task? There are article directory submission services available. Seek them out. For as low as $25, they could submit your articles to as many as 200 directories.
• Forum marketing. There are online communities dedicated to the subject that your website is serving. Seek them out, then join them. You’d be allotted a signature box, which would appear in your every post. In your signature box, you could leave a link to your website. Then post as many significant messages as you could. For every post you will make, you’d have a page linking to your website.
• Advertise at www.craigslist.com . Now here’s a novel strategy. The website www.craigslist.com is a well known classifieds website with a PR7 score. A PR7 score is rarely high! To have a link in a website like this would give a tremendous boost to your own website. Simply go to that site and choose the category that your pages belong to, then post your advertisement, with your link of course. It doesn’t matter that no one would get to read it. What matters is that the search engine spiders would find your website as they would come from a PR7 site.
• Look for partners who are willing to include your list in their pages. The easiest way to do this is to use the free tool at www.webconfs.com/backlink-builder.php .
• Try triangular linking. Google despises reciprocal linking, but triangular linking is one way of going around this limitation. Look for two or more webmasters who are willing to give it a shot. Webmaster A could post a link to Webmaster B’s website in his own pages. Webmaster B can post a link to Webmaster C’s website in his own pages. And webmaster C can post a link to Webmaster A’s website in his own pages. It may enforce the same principle as reciprocal linking, but the search engine spiders are not programmed to figure this out… yet.
Monday, January 14, 2008
What You Need To Know About On Page SEO
When it comes to doing business online, you will soon discover that it’s all about the traffic. Traffic, or the number of internet users you’d be able to generate for your website, is and will always be the lifeblood of any online venture. After all, what good is a website when there’s no one there to see its pages? How successful will your digital products be if no one would be able to know about them? Who will avail of your services when no one will get exposed to their existence?
Contrary to what many people believe, generating traffic for your website does not start once you pages are published and have gone live. Traffic generation strategies start at the very moment you are conceptualizing an idea for the website itself.
This is what on page search engine optimization (SEO) is all about. It is concerned with techniques that you could implement on your web pages themselves to ensure a good volume of traffic for your website. 80% of your traffic would come from the many search engines in the World Wide Web. If each and every web page you have is optimized for these search engines, then your website would be in a good position to have a high rank for the results of every relevant query.
• Keyword selection. Choosing the right keywords is essential for the success of your website. Keywords are the popular search terms that people use to gather information from the search engines. If your web pages are populated by the right density of the correct keywords, then you’ll have better chances of winning the attention of the search engine spiders. To determine the appropriate keywords for the subject that your website will be servicing, use the free tools that can be found at www.nichebot.com . If you are looking for more intensive keyword research tool, I highly recommend you to try out Keyword Elite.
• Keyword placement in content. Content is the king of the internet. But even royalty needs support. Populate your content with the proper amount of keywords. A density level of at least 2% should be sought. This means that the right keywords should be mentioned at least twice for every 100 words of text.
• META tags. META tags are HTML codes that do not have a bearing on the physical appearance of your web pages, but they do inform the search engine spiders that such web pages are appropriate for a particular query. Always include the META tags on the top portion of your source code.
• ALT tags. ALT tags refer to the text that would appear every time the mouse cursor would pass through an image. Your ALT tags should include your keywords.
• Page titles. Page titles are the captions that appear at the very top of your web page. Make sure that each web page in your website would have a different title that will include the appropriate keywords.
• Focus. Remember, search engines will crawl through your website per page. Each page is a different project altogether. Focus is the key. Ensure that each web page of yours would focus on a particular keyword or key phrase. If there is an article in that page, make sure that the article will only discuss and include one keyword or key phrase from the list you have made. Also, it would greatly help if you would name the page file in a manner that would include the keyword or key phrase it is focused on. For example, www.thisisyourwebsite.com/thisisyourkeyword.html is a good page filename that would help boost your SEO efforts.
Following these guidelines would help you a lot in securing a favorable position in search engine results pages. This in turn would guarantee for you a sustainable and sufficient volume of traffic that would make your website a genuine success.
Contrary to what many people believe, generating traffic for your website does not start once you pages are published and have gone live. Traffic generation strategies start at the very moment you are conceptualizing an idea for the website itself.
This is what on page search engine optimization (SEO) is all about. It is concerned with techniques that you could implement on your web pages themselves to ensure a good volume of traffic for your website. 80% of your traffic would come from the many search engines in the World Wide Web. If each and every web page you have is optimized for these search engines, then your website would be in a good position to have a high rank for the results of every relevant query.
• Keyword selection. Choosing the right keywords is essential for the success of your website. Keywords are the popular search terms that people use to gather information from the search engines. If your web pages are populated by the right density of the correct keywords, then you’ll have better chances of winning the attention of the search engine spiders. To determine the appropriate keywords for the subject that your website will be servicing, use the free tools that can be found at www.nichebot.com . If you are looking for more intensive keyword research tool, I highly recommend you to try out Keyword Elite.
• Keyword placement in content. Content is the king of the internet. But even royalty needs support. Populate your content with the proper amount of keywords. A density level of at least 2% should be sought. This means that the right keywords should be mentioned at least twice for every 100 words of text.
• META tags. META tags are HTML codes that do not have a bearing on the physical appearance of your web pages, but they do inform the search engine spiders that such web pages are appropriate for a particular query. Always include the META tags on the top portion of your source code.
• ALT tags. ALT tags refer to the text that would appear every time the mouse cursor would pass through an image. Your ALT tags should include your keywords.
• Page titles. Page titles are the captions that appear at the very top of your web page. Make sure that each web page in your website would have a different title that will include the appropriate keywords.
• Focus. Remember, search engines will crawl through your website per page. Each page is a different project altogether. Focus is the key. Ensure that each web page of yours would focus on a particular keyword or key phrase. If there is an article in that page, make sure that the article will only discuss and include one keyword or key phrase from the list you have made. Also, it would greatly help if you would name the page file in a manner that would include the keyword or key phrase it is focused on. For example, www.thisisyourwebsite.com/thisisyourkeyword.html is a good page filename that would help boost your SEO efforts.
Following these guidelines would help you a lot in securing a favorable position in search engine results pages. This in turn would guarantee for you a sustainable and sufficient volume of traffic that would make your website a genuine success.
Sunday, January 6, 2008
How To Find Keywords With High Cost Per Click
There’s no doubt about it. The key to online prominence lies in mastering the art of finding the right keywords.
Keywords are the specific words that internet users type in the search engine fields to find the information they need. If your website contains these exact keywords, in their proper density level, you’d have a great chance of appearing in a good position on the search engine results pages (SERPs).
Whether you’re selling your own products, or promoting your affiliate links, or inviting people to subscribe to a membership program you have developed, you would need a website to carry out your marketing approach, and you will need visitors to come to your website to experience the success that its potentials promise. And the key to generating a lot of visitors for your website lies in the selection of the correct keywords.
Keywords take on a more important role when it comes to online endeavors enrolled with Pay Per Click (PPC) programs. Keywords would attract the ads that the PPC programs can assign, and once your visitors would click on such ads, you will earn a specified amount. There are some ads that pay a measly $0.05 per click. But there are also some ads that pay as much as $50.00 per click. How can you secure for yourself the latter option? Well, you must be able to determine the most profitable keywords beforehand.
Finding profitable keywords isn’t really difficult, for as long as you know what you’re doing. There are three ways by which you could accomplish this.
1. Get Keyword Elite. This new keyword software program allows you to plug in a root keyword and it will immediately generate thousands of extremely profitable, high paying Adsense keywords in a few short minutes. Heck, it'll even create Adsense optimized web pages for you... but that's really a side benefit of the program. In a limited time, you can get free reports revealing the success story of the user by using this powerful keyword research tool HERE.
2. Create an AdWords account. AdWords is Google’s service for PPC advertisers. Creating an account won’t cost a single cent, but it would give you access to a control panel where you could view the bidding for certain keywords. All you have to do is to find keywords that command very high bids. This would give you an idea about how much the CPC of those keywords could be. Interested with this approach? Visit https://adwords.google.com today.
3. A number of online marketers offer keyword lists of the hottest topics today. These are subjects that have little competition, and which can be profitably exploited for your AdSense PPC campaigns. Often, these lists come with reports detailing the expected CPC of each of the keywords in the said lists. The online marketers who distribute the same would require a fee, of course, but if you have made content sites the engine of your online enterprise, these keyword lists could prove valuable for your endeavors.
There are three basic components to a successful PPC campaign. These are your website’s page impressions, or the number of unique visitors who get to load up your pages; your website’s Click Through Rate (CTR), or the number of visitors who get to click on the ads displayed on your website; and your ads’ CPC. The right keywords would attract ads with high CPC, and you’ll be able to solve 1/3 of the equation. The other 2/3? This is where marketing strategies would come in.
Keywords are the specific words that internet users type in the search engine fields to find the information they need. If your website contains these exact keywords, in their proper density level, you’d have a great chance of appearing in a good position on the search engine results pages (SERPs).
Whether you’re selling your own products, or promoting your affiliate links, or inviting people to subscribe to a membership program you have developed, you would need a website to carry out your marketing approach, and you will need visitors to come to your website to experience the success that its potentials promise. And the key to generating a lot of visitors for your website lies in the selection of the correct keywords.
Keywords take on a more important role when it comes to online endeavors enrolled with Pay Per Click (PPC) programs. Keywords would attract the ads that the PPC programs can assign, and once your visitors would click on such ads, you will earn a specified amount. There are some ads that pay a measly $0.05 per click. But there are also some ads that pay as much as $50.00 per click. How can you secure for yourself the latter option? Well, you must be able to determine the most profitable keywords beforehand.
Finding profitable keywords isn’t really difficult, for as long as you know what you’re doing. There are three ways by which you could accomplish this.
1. Get Keyword Elite. This new keyword software program allows you to plug in a root keyword and it will immediately generate thousands of extremely profitable, high paying Adsense keywords in a few short minutes. Heck, it'll even create Adsense optimized web pages for you... but that's really a side benefit of the program. In a limited time, you can get free reports revealing the success story of the user by using this powerful keyword research tool HERE.
2. Create an AdWords account. AdWords is Google’s service for PPC advertisers. Creating an account won’t cost a single cent, but it would give you access to a control panel where you could view the bidding for certain keywords. All you have to do is to find keywords that command very high bids. This would give you an idea about how much the CPC of those keywords could be. Interested with this approach? Visit https://adwords.google.com today.
3. A number of online marketers offer keyword lists of the hottest topics today. These are subjects that have little competition, and which can be profitably exploited for your AdSense PPC campaigns. Often, these lists come with reports detailing the expected CPC of each of the keywords in the said lists. The online marketers who distribute the same would require a fee, of course, but if you have made content sites the engine of your online enterprise, these keyword lists could prove valuable for your endeavors.
There are three basic components to a successful PPC campaign. These are your website’s page impressions, or the number of unique visitors who get to load up your pages; your website’s Click Through Rate (CTR), or the number of visitors who get to click on the ads displayed on your website; and your ads’ CPC. The right keywords would attract ads with high CPC, and you’ll be able to solve 1/3 of the equation. The other 2/3? This is where marketing strategies would come in.
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