What good are your products if you don’t have a place where you could sell them, right? Think of the internet as one big marketplace. Naturally, to be able to sell your wares in a venue like this, you will need a store… a digital store. This digital store takes the form of your website.
A website that sells information products does not have to be complicated. In fact, the simpler it is, the better it would be. Designing your website would depend on what products you’re selling, and how many products you’re actually offering.
If you’re just offering one product for sale, you could simply host one page for the same. This page is called a sales page, or a sales copy. A sales page is where you could try to persuade your visitors to purchase your products. This can be done in a variety of ways. Usually, internet marketers hire a copywriter to prepare a sales page for their goods. However, copywriters don’t come cheap. Some of them charge thousands of dollars per sales page. Some even charge a percentage of the sales you’ll be able to generate, as their fee. If the copywriter is good, trust that whatever he will come up with would most certainly result in quite a number of sales, and eventual profit, for your online business.
The question that needs to be asked, really, is if you have the resources to procure the services of one?
Even if you don’t have such allotted resources for such, you could still prepare your own sales copy. Simply keep in mind the following guidelines:
• Your sales page should start with an attention grabbing headline. If you’re selling an eBook about dog grooming for example, you could emphasize on the best benefit that your readers would be able to derive from the same. Here is an illustrative headline: “Finally, An Ebook That Reveals Easy And Comprehensive Steps In Keeping Your Canine Companion Squeaky Clean!” Remember, a headline should be able to grab your visitors’ attention to compel them to read the rest of what you have to say. Always be guided by this rule.
• After your salutations (“Dear Sir/Ma’am;” “Dear Internet Friend;” Dear Valued Customer;” etc.), you should first introduce who you are and what your business is about. This would make your readers know that they are dealing with a credible expert in the field. Also, this would diminish the anonymity that sometimes makes them hesitant to trust you with their hard-earned money.
• Establish the necessity for the product you’re about to offer. Discuss the market and why there is a need for your goods. This can be done by enumerating some problems with the way things are. With our running example of dog grooming, you could create a semblance of necessity for your eBook if you would discuss the rather unpleasant smell that unclean pups would leave in the house, or the fur that comes off their bodies because of their lack of grooming, etc.
• Introduce your product. Include the specifications for the same.
• Enumerate ALL the benefits that could be derived from the use of your product.
• Lastly, create a sense of urgency. Many internet marketers label this as a “call to action.” This is where you would be able to get them off their seats, in a manner of speaking, and punch their credit card details to order your product. This is the most important component of your sales page.
A sales page can easily become the entirety of your website by itself. Simply add a payment button that would lead your would-be customers to the payment processing page. This is dependent on the merchant account you will procure. PayPal, 2checkout, and ClickBank are the most popular payment processors for online businesses.
If you’re offering multiple products for sale, you would need a sales page for each of them. Your landing page (the page that would load up when the visitor would type in your URL) should contain links to each of your product’s sales page.
