By considering the factors that affect the perceived value of your resale rights product from my previous post, you’d be able to develop an approach that would make your offer more attractive to potential purchasers.
Here are the steps you should try to take, in a nutshell:
• Determine the cap for the number of people who could buy your resale rights product. As we have mentioned earlier, the lower the number, the more sell able your offer would be. But the determination of the cap should go side-by-side with the viability of the profit you will be able to make.
• If you decide to sell your resale rights product to 40 to 50 people, it is advisable to peg your offer at one and one-half the amount of the basic package if it were to be sold without resale right.
• If you decide to sell your resale rights to 20 to 40 people, it is advisable to peg your offer at twice the amount of the basic package.
• If you decide to sell your resale rights to less than 20 people, you could charge up to three times the amount of the basic package.
• Prepare a special report which would help your purchasers maximize the profitability of the resale rights product they would be buying. You could do this by suggesting the employment of certain strategies that they may not have considered when it comes to reselling the product they have bought. This would also give them the impression that you’re an online businessman who over-delivers, which would be great for branding purposes.
• Offer a post-sales service. This is not limited to merely technical matters about the product. It may include consultancy sessions that would help them earn some income from the reselling of the product they have purchased from you.
It’s all about the packaging. The conditions surrounding the resale rights product you have prepared may not be favorable for your behalf, initially, but with some hard work and clever thinking, you’d be able to turn the tide to your advantage.
