Search Engine Optimization, or SEO, is a science of sorts that would enable you to ensure a favorably prominent position for your website in search engine results pages (SERPs). And since 80% of your traffic would come from the search engines, SEO methods take on a critical importance in the success of your online endeavor.
There are two kinds of SEO, on page and off page. This article will tackle the latter.
Off page SEO is all about the things you could to get a high page rank (PR) for your website after it has already gone live. These are the things which you actually execute outside the pages of your website, hence the name of this type of SEO.
What are these steps?
Well, all of them are concerned with building your link popularity. Your link popularity represents the number of back links your website has. To check you website’s current link popularity, head over to www.linkpopularity.com and use the free tool that can be found there. The higher your link popularity, the higher your PR will be.
Building your link popularity involves increasing the number of websites that will link to yours. This is easier said than done. It’s not a matter of getting reciprocal links like “you link to me and I’ll link to yours.” Google, in particular, despise reciprocal linking. You have to get unilateral links to your website.
The best way to do this is by ensuring that you have unique, highly informative content. Really, this is the number one strategy to invite websites to link to yours. But your content in the realm of on page SEO, and it is assumed that you have made all efforts to ensure great content.
What are the other ways by which you could build your link popularity? Try the following techniques:
• Article marketing. There are thousands of article directories on the Internet. You could submit articles to these websites. For every submission, you will be allotted a resource box where you could introduce yourself and share a link to your website. Now, some of these article directories have high page ranks. If your articles are accepted, they will be included in their pages. Having a website with high PR linking to yours would go a long way in increasing your own page rank. Additionally, if you will submit just one article to a thousand directories, you’d have a thousand pages linking to your website! Sounds like a daunting task? There are article directory submission services available. Seek them out. For as low as $25, they could submit your articles to as many as 200 directories.
• Forum marketing. There are online communities dedicated to the subject that your website is serving. Seek them out, then join them. You’d be allotted a signature box, which would appear in your every post. In your signature box, you could leave a link to your website. Then post as many significant messages as you could. For every post you will make, you’d have a page linking to your website.
• Advertise at www.craigslist.com . Now here’s a novel strategy. The website www.craigslist.com is a well known classifieds website with a PR7 score. A PR7 score is rarely high! To have a link in a website like this would give a tremendous boost to your own website. Simply go to that site and choose the category that your pages belong to, then post your advertisement, with your link of course. It doesn’t matter that no one would get to read it. What matters is that the search engine spiders would find your website as they would come from a PR7 site.
• Look for partners who are willing to include your list in their pages. The easiest way to do this is to use the free tool at www.webconfs.com/backlink-builder.php .
• Try triangular linking. Google despises reciprocal linking, but triangular linking is one way of going around this limitation. Look for two or more webmasters who are willing to give it a shot. Webmaster A could post a link to Webmaster B’s website in his own pages. Webmaster B can post a link to Webmaster C’s website in his own pages. And webmaster C can post a link to Webmaster A’s website in his own pages. It may enforce the same principle as reciprocal linking, but the search engine spiders are not programmed to figure this out… yet.
Sunday, January 20, 2008
Monday, January 14, 2008
What You Need To Know About On Page SEO
When it comes to doing business online, you will soon discover that it’s all about the traffic. Traffic, or the number of internet users you’d be able to generate for your website, is and will always be the lifeblood of any online venture. After all, what good is a website when there’s no one there to see its pages? How successful will your digital products be if no one would be able to know about them? Who will avail of your services when no one will get exposed to their existence?
Contrary to what many people believe, generating traffic for your website does not start once you pages are published and have gone live. Traffic generation strategies start at the very moment you are conceptualizing an idea for the website itself.
This is what on page search engine optimization (SEO) is all about. It is concerned with techniques that you could implement on your web pages themselves to ensure a good volume of traffic for your website. 80% of your traffic would come from the many search engines in the World Wide Web. If each and every web page you have is optimized for these search engines, then your website would be in a good position to have a high rank for the results of every relevant query.
• Keyword selection. Choosing the right keywords is essential for the success of your website. Keywords are the popular search terms that people use to gather information from the search engines. If your web pages are populated by the right density of the correct keywords, then you’ll have better chances of winning the attention of the search engine spiders. To determine the appropriate keywords for the subject that your website will be servicing, use the free tools that can be found at www.nichebot.com . If you are looking for more intensive keyword research tool, I highly recommend you to try out Keyword Elite.
• Keyword placement in content. Content is the king of the internet. But even royalty needs support. Populate your content with the proper amount of keywords. A density level of at least 2% should be sought. This means that the right keywords should be mentioned at least twice for every 100 words of text.
• META tags. META tags are HTML codes that do not have a bearing on the physical appearance of your web pages, but they do inform the search engine spiders that such web pages are appropriate for a particular query. Always include the META tags on the top portion of your source code.
• ALT tags. ALT tags refer to the text that would appear every time the mouse cursor would pass through an image. Your ALT tags should include your keywords.
• Page titles. Page titles are the captions that appear at the very top of your web page. Make sure that each web page in your website would have a different title that will include the appropriate keywords.
• Focus. Remember, search engines will crawl through your website per page. Each page is a different project altogether. Focus is the key. Ensure that each web page of yours would focus on a particular keyword or key phrase. If there is an article in that page, make sure that the article will only discuss and include one keyword or key phrase from the list you have made. Also, it would greatly help if you would name the page file in a manner that would include the keyword or key phrase it is focused on. For example, www.thisisyourwebsite.com/thisisyourkeyword.html is a good page filename that would help boost your SEO efforts.
Following these guidelines would help you a lot in securing a favorable position in search engine results pages. This in turn would guarantee for you a sustainable and sufficient volume of traffic that would make your website a genuine success.
Contrary to what many people believe, generating traffic for your website does not start once you pages are published and have gone live. Traffic generation strategies start at the very moment you are conceptualizing an idea for the website itself.
This is what on page search engine optimization (SEO) is all about. It is concerned with techniques that you could implement on your web pages themselves to ensure a good volume of traffic for your website. 80% of your traffic would come from the many search engines in the World Wide Web. If each and every web page you have is optimized for these search engines, then your website would be in a good position to have a high rank for the results of every relevant query.
• Keyword selection. Choosing the right keywords is essential for the success of your website. Keywords are the popular search terms that people use to gather information from the search engines. If your web pages are populated by the right density of the correct keywords, then you’ll have better chances of winning the attention of the search engine spiders. To determine the appropriate keywords for the subject that your website will be servicing, use the free tools that can be found at www.nichebot.com . If you are looking for more intensive keyword research tool, I highly recommend you to try out Keyword Elite.
• Keyword placement in content. Content is the king of the internet. But even royalty needs support. Populate your content with the proper amount of keywords. A density level of at least 2% should be sought. This means that the right keywords should be mentioned at least twice for every 100 words of text.
• META tags. META tags are HTML codes that do not have a bearing on the physical appearance of your web pages, but they do inform the search engine spiders that such web pages are appropriate for a particular query. Always include the META tags on the top portion of your source code.
• ALT tags. ALT tags refer to the text that would appear every time the mouse cursor would pass through an image. Your ALT tags should include your keywords.
• Page titles. Page titles are the captions that appear at the very top of your web page. Make sure that each web page in your website would have a different title that will include the appropriate keywords.
• Focus. Remember, search engines will crawl through your website per page. Each page is a different project altogether. Focus is the key. Ensure that each web page of yours would focus on a particular keyword or key phrase. If there is an article in that page, make sure that the article will only discuss and include one keyword or key phrase from the list you have made. Also, it would greatly help if you would name the page file in a manner that would include the keyword or key phrase it is focused on. For example, www.thisisyourwebsite.com/thisisyourkeyword.html is a good page filename that would help boost your SEO efforts.
Following these guidelines would help you a lot in securing a favorable position in search engine results pages. This in turn would guarantee for you a sustainable and sufficient volume of traffic that would make your website a genuine success.
Sunday, January 6, 2008
How To Find Keywords With High Cost Per Click
There’s no doubt about it. The key to online prominence lies in mastering the art of finding the right keywords.
Keywords are the specific words that internet users type in the search engine fields to find the information they need. If your website contains these exact keywords, in their proper density level, you’d have a great chance of appearing in a good position on the search engine results pages (SERPs).
Whether you’re selling your own products, or promoting your affiliate links, or inviting people to subscribe to a membership program you have developed, you would need a website to carry out your marketing approach, and you will need visitors to come to your website to experience the success that its potentials promise. And the key to generating a lot of visitors for your website lies in the selection of the correct keywords.
Keywords take on a more important role when it comes to online endeavors enrolled with Pay Per Click (PPC) programs. Keywords would attract the ads that the PPC programs can assign, and once your visitors would click on such ads, you will earn a specified amount. There are some ads that pay a measly $0.05 per click. But there are also some ads that pay as much as $50.00 per click. How can you secure for yourself the latter option? Well, you must be able to determine the most profitable keywords beforehand.
Finding profitable keywords isn’t really difficult, for as long as you know what you’re doing. There are three ways by which you could accomplish this.
1. Get Keyword Elite. This new keyword software program allows you to plug in a root keyword and it will immediately generate thousands of extremely profitable, high paying Adsense keywords in a few short minutes. Heck, it'll even create Adsense optimized web pages for you... but that's really a side benefit of the program. In a limited time, you can get free reports revealing the success story of the user by using this powerful keyword research tool HERE.
2. Create an AdWords account. AdWords is Google’s service for PPC advertisers. Creating an account won’t cost a single cent, but it would give you access to a control panel where you could view the bidding for certain keywords. All you have to do is to find keywords that command very high bids. This would give you an idea about how much the CPC of those keywords could be. Interested with this approach? Visit https://adwords.google.com today.
3. A number of online marketers offer keyword lists of the hottest topics today. These are subjects that have little competition, and which can be profitably exploited for your AdSense PPC campaigns. Often, these lists come with reports detailing the expected CPC of each of the keywords in the said lists. The online marketers who distribute the same would require a fee, of course, but if you have made content sites the engine of your online enterprise, these keyword lists could prove valuable for your endeavors.
There are three basic components to a successful PPC campaign. These are your website’s page impressions, or the number of unique visitors who get to load up your pages; your website’s Click Through Rate (CTR), or the number of visitors who get to click on the ads displayed on your website; and your ads’ CPC. The right keywords would attract ads with high CPC, and you’ll be able to solve 1/3 of the equation. The other 2/3? This is where marketing strategies would come in.
Keywords are the specific words that internet users type in the search engine fields to find the information they need. If your website contains these exact keywords, in their proper density level, you’d have a great chance of appearing in a good position on the search engine results pages (SERPs).
Whether you’re selling your own products, or promoting your affiliate links, or inviting people to subscribe to a membership program you have developed, you would need a website to carry out your marketing approach, and you will need visitors to come to your website to experience the success that its potentials promise. And the key to generating a lot of visitors for your website lies in the selection of the correct keywords.
Keywords take on a more important role when it comes to online endeavors enrolled with Pay Per Click (PPC) programs. Keywords would attract the ads that the PPC programs can assign, and once your visitors would click on such ads, you will earn a specified amount. There are some ads that pay a measly $0.05 per click. But there are also some ads that pay as much as $50.00 per click. How can you secure for yourself the latter option? Well, you must be able to determine the most profitable keywords beforehand.
Finding profitable keywords isn’t really difficult, for as long as you know what you’re doing. There are three ways by which you could accomplish this.
1. Get Keyword Elite. This new keyword software program allows you to plug in a root keyword and it will immediately generate thousands of extremely profitable, high paying Adsense keywords in a few short minutes. Heck, it'll even create Adsense optimized web pages for you... but that's really a side benefit of the program. In a limited time, you can get free reports revealing the success story of the user by using this powerful keyword research tool HERE.
2. Create an AdWords account. AdWords is Google’s service for PPC advertisers. Creating an account won’t cost a single cent, but it would give you access to a control panel where you could view the bidding for certain keywords. All you have to do is to find keywords that command very high bids. This would give you an idea about how much the CPC of those keywords could be. Interested with this approach? Visit https://adwords.google.com today.
3. A number of online marketers offer keyword lists of the hottest topics today. These are subjects that have little competition, and which can be profitably exploited for your AdSense PPC campaigns. Often, these lists come with reports detailing the expected CPC of each of the keywords in the said lists. The online marketers who distribute the same would require a fee, of course, but if you have made content sites the engine of your online enterprise, these keyword lists could prove valuable for your endeavors.
There are three basic components to a successful PPC campaign. These are your website’s page impressions, or the number of unique visitors who get to load up your pages; your website’s Click Through Rate (CTR), or the number of visitors who get to click on the ads displayed on your website; and your ads’ CPC. The right keywords would attract ads with high CPC, and you’ll be able to solve 1/3 of the equation. The other 2/3? This is where marketing strategies would come in.
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